Rochell Malay CEO and Creative Director of Alex Malay
BEAUTY. TIMELESS STYLE. LOVE. CONFIDENCE. AN EXPERIENCE. These are the core essentials that make up Alex Malay!
The Foundation Of A Fashionista!
Ever since I can remember, I was a lover of all things beautiful and always had a sense of style. I was the one who stood out in front of the crowd, whether at church or a birthday party or any event. Although very young, I always loved various vintage styles, sequins, and feathers. I loved black and white Hollywood classics of flashy fashions and striking styles.
Born and reared in New Iberia, Louisiana, my love for fashion wasn’t accepted by everyone. I recall while in high school, my mom and I crafted some pink glitter Barbie heels that we worked on all night long. The next day I wore them with great pride, and was ridiculed by a lady. It hurt me deeply. I chose to get over it quickly and let it motivate me to go after my dreams. The biggest lesson that I learned from that experience is to always be your own kind of beautiful regardless of other people’s opinions.
The Birthing Of A Beauty Boss!
My entrepreneurial spirit was sparked from a long line of hustlers. My great grandpa was a serial entrepreneur who owned a pressing shop and a hotel and night club called “The Shady Rest.” My dad worked in the club as a teenager, and I remember him telling me that Ike and Tina Turner actually performed there live!
My dad was an entrepreneur also who owned a commercial floor cleaning company. I, along with my brothers all worked in my dad’s business, we had no other choice. I’m most grateful now because my lineage instilled a great work ethic and strong discipline at an early age. Nothing was handed to us, we were taught to work very hard for everything we had.
The Alex Malay name has great significance, as my mother’s family last name is Alexis. Alex was taken from Alexis and my husband’s last name is Malay. I combined the two names and made it a family name Alex Malay, that’s why the name is so important to me. Family is everything.
The Making Of Alex Malay
I knew that I was born and made to be an entrepreneur! Alex Malay came about as the result of the dissatisfaction of a regular 9-to-5 job. Daily I felt frustrated, restricted, shut down, almost imprisoned—and couldn’t be free to express who I was authentically, creatively not to mention fashionably. My desire was to show case my gifts to the world.
Therefore, I worked, saved and saved some more until I was ready to branch out on my own. Never taking out a loan, I decided to bootstrap from the bottom up to realize my dream. Sure, it took longer and was stressful at times, but I knew it was for a greater cause. The first year in business, I didn’t make any money. Yes, I became discouraged but didn’t let it stop me.
Through numerous sacrifices including giving up things that I really wanted and managed to stick it out even when everything else around me was whispering, give up. My faith played a huge role those many times when I had no earthly idea of how or when it was going to happen; it always ended up working out just fine.
The Mission Of Alex Malay
Alex Malay is chic southern style with a modern twist incorporating trendy flare with classic pieces that pop. It’s a game changer from what some may have limited southern fashion to be. Our boutique offers something trendy and classic for every lady who loves fashion. Alex Malay differs in that it can be challenging to shop for exclusive and limited edition items in a high end department store. At our boutique, we offer one-of-a-kind styles that fashionistas would love to rock at any time or occasion and still make a striking fashion statement. You’ll find Alex Malay in the streets, at a party, in the boardroom, on the beach, on a plane, and even at a soccer game.
Combined with my years of creative knowledge, fashion designing, fashion styling, fashion consulting, and beauty consulting, I have an eye for detail and beauty and the ability to communicate to my clients on a level where they understand. I teach them what works best for their body type and overall image objectives. My expertise has been sought out and featured in national publications, People Style Watch Magazine and Ebony Magazine. As an industry problem solver, I pride myself in always seeking new ideas and approaches to problems and constantly implementing new approaches and new ways to take Alex Malay to the next level.
The Heart To Inspire Humanity
Today, my dream is to reach and inspire ladies all over the world to be their own kind of beautiful, and express who they really are through fashion and beauty. I absolutely love when women feel good about themselves. Alex Malay also serves the young woman who is inspired by beauty, and who loves to look good and feel good, while being creative with her style. I wholeheartedly believe that when you look good, you feel good.
Giving back and making a difference because that’s what it’s all about. Alex Malay will be an inspiration to women globally to share their stories with one another by feeling and looking good. Fashion/style is a feeling and when women feel her best, she can conquer the world!
In the near future, I see myself and team traveling all over the world expanding Alex Malay as a movement, extending our reach and inspiring women to be their own kind of beautiful. In addition, open up several brick and mortar locations, offer style and beauty classes, and host seminars and events.
Alex Malay | www.AlexMalay.com | Instagram: @AlexMalay | Twitter: @ShopAlexMalay